Skip to content

GYC Brand Guidelines

Official brand identity guidelines for GYC Group Ltd. Extracted from the GYC Homes Brand Guidelines PDF.

Brand Colors

Color Hex RGB CMYK Usage
GYC Red #741E14 R116 G30 B20 C31 M94 Y99 K43 Primary brand color — crest, headers, accents
GYC Off-White #EAE7DE R234 G231 B222 C7 M6 Y11 K0 Backgrounds, cream tones, secondary surfaces
Black #000000 R0 G0 B0 — Body text, formal applications
White #FFFFFF R255 G255 B255 — Reversed logos, light backgrounds

Typography

Font Hierarchy

Role Font Web Substitute Notes
Large Headline Big Caslon Bold Libre Caslon Display Bold Page titles, hero text
Subhead Sackers Gothic Medium — (licensed, self-hosted) Section headers, captions, navigation labels
Body Copy Libre Caslon Text Libre Caslon Text (Google Fonts) Paragraph text, descriptions
Caption Sackers Gothic Medium — Small labels, metadata

Font Files

All font files are stored in docs/assets/fonts/:

File Font Format
SackersGothicMedium.woff2 Sackers Gothic Medium WOFF2 (web)
SackersGothicMedium.woff Sackers Gothic Medium WOFF (web fallback)
LibreCaslonText-Regular.ttf Libre Caslon Text TTF
LibreCaslonText-Bold.ttf Libre Caslon Text Bold TTF
LibreCaslonText-Italic.ttf Libre Caslon Text Italic TTF
LibreCaslonDisplay-Regular.ttf Libre Caslon Display TTF

Note: Sackers Gothic Medium is a licensed font from Monotype. The web license was purchased in 2020. Libre Caslon is open source (OFL license).

Logo Package

Logo Variants

Variant Description Files
Crest Full heraldic crest — eagle, shield, knight helmet, fleur-de-lis SVG + PNG in Black/Red/White/Off-White
Centered Lockup Crest + company name, centered layout SVG + PNG in Black/Red/White/Off-White
Left Aligned Lockup Crest + company name, left-aligned SVG + PNG in Black/Red/White/Off-White
Shorthand Logotype "GYC" text only, no crest SVG + PNG in Black/Red/White/Off-White

Each logo variant is available in four color treatments: - Black — For light backgrounds - Red (#741E14) — Primary brand usage - White — For dark/colored backgrounds - Off-White (#EAE7DE) — For dark backgrounds with a warmer tone

Logo Files in Wiki

The following logo files are available in docs/assets/img/: - logo-white.svg — White crest (used in wiki header) - logo-red.svg — Red crest (used as wiki favicon) - logotype-white.svg — White "GYC" shorthand - logotype-red.svg — Red "GYC" shorthand

Brand Voice

From the guidelines PDF:

"At GYC Group Ltd., we bring the best of experience, craftsmanship and structural integrity to the completion of breathtaking residential projects throughout Howard, Baltimore, Carroll, Anne Arundel, and surrounding counties."

"It is our intent to make the highly complex process of custom building a pleasant and rewarding experience for all involved. We believe your new home should reflect your lifestyle and personality, as well as provide an environment of unsurpassed comfort and beauty."

"With GYC Group, you will discover a renaissance in homebuilding — the ideal blend of modern technology and time-tested craftsmanship."

Key Brand Phrases

  • "Maryland's Best Custom Homes"
  • "A Renaissance in Home Building"
  • "Modern technology and time-tested craftsmanship"

Application to Wiki

The GYC Wiki applies the brand guidelines as follows:

Brand Element Wiki Application
GYC Red #741E14 Header bar, H1 headings, links, active nav, table headers
Off-White #EAE7DE Blockquote backgrounds, tag pills, alternating table rows
Sackers Gothic Header title "GYC WIKI" only
Inter (web substitute) Body text, navigation, UI elements
Lora (serif) H1 page titles, H3 subheadings, blockquotes
White Crest SVG Header logo (top-left)
Red Crest SVG Browser favicon

Source Files

All original brand assets are archived at: /Users/gyc/Downloads/Archive/ - GYCHomes_Guidelines.pdf — Full brand guidelines document - GYC Fonts/ — All font files (TTF, WOFF, WOFF2) - Logo Package/ — All logo variants (SVG, PNG, JPG) in 4 color treatments